Project—Route 66 Shooting Sports Park

Route 66

Website OptimizationLocal SEOContent

Route 66 Shooting Sports Park covers nearly 90 acres on Cajon Boulevard in San Bernardino and is open to the public every day. Brandon worked on the site's content and organization so that someone searching for a range, a class or a price gets the answer fast.

r66ssp.com
Client
Route 66 Shooting Sports Park
Industry
Public Shooting Range
Role
Web & Online Visibility
Location
San Bernardino, CA
( Scope )

What Brandon did

Most visitors arrive from a search with one question. The work was about making sure the site answers it.

  1. 01Worked on website optimization and online visibility for a local shooting sports business.
  2. 02Improved website content and organization around its services and offerings.
  3. 03Made the site more useful for people searching for the business and its services.

The ParkPrivate bays, a steel gallery, a 100-yard rifle range and a shotgun alley, spread across the canyon.

Aerial view of Route 66 Shooting Sports Park
Route 66 Shooting Sports Park
Route 66 Shooting Sports Park
Route 66 Shooting Sports Park
Route 66 Shooting Sports Park
Route 66 Shooting Sports Park
Route 66 Shooting Sports Park
Route 66 Shooting Sports Park

TrainingFirearm safety, intro to competition, carbine and CCW courses, each with its own page and sign-up path.

Training at Route 66
Training class at Route 66
Training at Route 66
Training at Route 66
Carbine training at Route 66

Shotgun Alley & Pro ShopClays, the gun store and the ammo club, the reasons people come back.

Shotgun alley
Shotgun shooting
The Route 66 pro shop
The Route 66 ammo club
( Structure )

Built around searches

The questions people search for, each with its own clear destination on the site.

01PricingRange info and pricing for bays, the steel gallery and the rifle range.
02Shooting AreasWhat each area offers, with rules and photos.
03TrainingFirearm safety, competition intro and CCW courses.
04Before You GoReservations, accounts and waivers ahead of a visit.
( Client )

About the park

20+Private shooting bays, 15 to 50 yards
24Lanes in the steel gallery
100 ydRifle range with 8 lanes

Facility details and imagery as published on r66ssp.com. 15810 Cajon Blvd, San Bernardino, CA 92407.

The Live Site

r66ssp.com
The Route 66 Shooting Sports Park homepage
Desktopr66ssp.com
The Route 66 homepage on a phone
Mobile
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Jaeger Partners
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Tricell USA